I love sharing tips and lessons from my 10+ years on the front lines of helping customers at startups.

I’ve made all the mistakes and learned from many excellent people!

If you’ve recently brought on new customers, hired your first customer-focused role, or you’ve started scaling and are hitting some growing pains…

I feel you and this is your new favorite blog post. 😉

It's the highlight reel of all the post-sales, how-to-serve-customers content I’ve shared in 2.5 years.

For long time O’Daily readers…if you’ve already read every blog, email me for a prize.

For everyone else, here’s a decade of information in <500 words (a few more if you read all the posts).

What are your go-to customer success blogs or articles???

Which people or companies put out your favorite content?

Share your recs! I’d love to do a roll up in a future post!

Getting Started With Customer Success

You’ve brought on your paying first customers. Woohoo!

Here is everything you need to know to keep your customers happy and get started on building an amazing customer experience.

• Your Customer Success Starter Pack

• The 1 Metric That Will Transform Your Customer Success Program

• ICYMI: Customer Success Blueprint

• Angry Customers Are a Good Sign: Here’s Why

• Good At Sales But Bad At Customer Success? Here’s How To Fix That

• Who Should I Target? Prioritizing Customer Segments

Customer Onboarding, Implementations, and Check-ins

I’ve seen the evolution of customer implementations and onboarding at several B2B Saas companies and from many other customer success leaders in the industry. 

Here are the best tips I’ve learned for welcoming customers, getting them started off right, and staying in touch.

• 4 Quick Ways to Prep for Your First Customer Call

• 5 Tips for a Phenomenal Customer Check-in Call

• 8 Tips for Your First Customer Onboarding

• 3 Customer Onboarding Stages to Prep For

• 1 Tweak to Massively Increase Customer Retention

• 4 Steps to Get Customers on the Phone

• 6 Tips to Supercharge Your Customer Success Hiring Plan

• 6 Tips For Startups When Selling To Big Companies

Customer Value & Retention

Getting started is only half the battle. Helping customers realize long term success is the most powerful way to grow your business.

They renew, buy more, tell their colleagues and bosses, and bring you in when they change jobs.

THIS is how a billion dollar business is built.

And THESE 👇 are the retention and value strategies that the best companies are using.

• What Are Customer Win Slides and Why Do They Matter?

• Finding a Champion User and Leveling Up Your Customer Success

• What’s More Important: Customer Usage or Satisfaction?

• 3 Customer Success Strategies I Wish I’d Known Earlier

• Unlocking Your Customer Journey Map

• 3 Questions To Nail Your Expansion Strategy

Pricing

Pricing is closely tied to customer success.

It needs to align with value, incentivize increased usage (and spending 😉), and be simple enough for your team and customers to follow.

Many companies have 5, 10, even 20 iterations — with updates and feedback coming from customer-facing roles.

These blogs take you through basic pricing strategy and real-life examples for every stage.

• Real Life pricing Strategy: A Pardot Case Study

• 4 Game-Changing Pricing Tips From Fortune 500 Strategists

• 3 Strategies To Analyze Your Pricing Effectiveness

• The Price Is Right! 4 Questions To Ask For Perfect Pricing

• 6 Hilarious But True Pricing Stories

BONUS: Customer Gifts

Don't forget to show your customers love! A thoughtful gift can be the difference between a cancellation and willingness to work through product challenges. And of course, you want to appreciate your biggest advocates!

Here are considerations, steps, and budget-friendly ideas for customer gifting.

• Start Planning Customer Holiday Gifts

• Holiday Guide: 7 Easy and Amazing Customer Gifts

• 3 Lessons Learned from Real Customer Gifts

Do you have any other recommendations for founders looking for Customer Success resources? What should be added to this Customer Success Guide? Do you enjoy receiving guides like this? What other types of guides would you like to see?