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Mar
25
6
min

Unicorn Musings: 5 Ideas For More Billion Dollar Companies

Look at the progress already happening! The number of female-founded unicorns jumped from 18 to 83 in the past year. (An increase from 11% of all unicorns to 14% of all unicorns.) What else is within our control or actionable to increase the number of women-led unicorns?I have been asking this to many smart people, looking at research, and generally pondering the topic. A few ideas to get the conversation started…

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I recently shared a bold but achievable goal for Atlanta: 10 companies with a billion+ dollar valuation, founded by women, in the next 10 years.

Sara Blakely, Kathryn Petralia, and Lynne Laube blazed the trail and built big ass companies here.

Capital and access are a key part of creating more unicorns. We have some great programs in Atlanta helping to bridge the gap for women and underrepresented founders: Launchpad2X, WEI Atlanta, It Takes a Village, Golden Seeds, Jump Fund, Goodie Nation, Startup Runway, Zane Access, and Main Street Seed Fund to name a few.

Atlanta is currently on record with 12 unicorns. (None founded by women.) This success came from incredible hard work and lots of investment, financial and psychological, from leaders and mentors.

Many seeds have been planted in the past few years and they will bloom into unicorns this decade.

Look at the progress already happening! The number of female-founded unicorns jumped from 18 to 83 in the past year. (An increase from 11% of all unicorns to 14% of all unicorns.)

What else is within our control or actionable to increase the number of women-led unicorns?

I have been asking this to many smart people, looking at research, and generally pondering the topic.

A few ideas to get the conversation started…

5 Ideas For More Women-Founded Unicorns

1. Go after big markets.

I’ve watched great entrepreneurs build businesses worth millions and worth billions.

Are the billion-dollar entrepreneurs 100x better than million-dollar entrepreneurs? Smarter? Harder working? More ambitious?

Nope. Not at all. Everyone is ambitious, hard-working, and extremely smart.  

What’s the difference then?

Market size.

Nothing is tougher than seeing an incredibly smart, talented entrepreneur focused on a small market. Or someone taking a big market and looking for a tiny niche.

They’ve already limited their growth and potential before starting!

Is this an issue unique to women? Of course not! Men go after niche markets and limit their growth potential from the outset too.

Are there badass women tackling HUGE markets? Hell. Yes.

But when we’re asking the question, how do we get more women-founded billion dollar companies, market selection is a great place to start.

The more women that play in billion dollar markets, the more big winners we’ll have.

2. Talk about revenue.

Shout out to the brilliant and talented Kara Brown for this astute insight:

Talk about revenue more.

As soon as she pointed it out, I immediately understood.

When someone talks about how much money their company is making, I notice. Even if it’s currently a small amount of revenue, it shows they care about objective growth, they know the data, and they want to win.

Kaitlin Lutz had the great suggestion that pre-revenue accelerators be focused on “making your first dollar.” Making money as a business is a signal of SO MANY THINGS – value creation, authentic demand, customer fit, sales chops, and more.

Revenue is the universal love language of businesses. It’s the benchmark for prestigious organizations and a source of friendly competition. Embrace the benefits of competition!

Why talking about revenue is awesome:

  • Creates subtle (or overt!) competition
  • Offers opportunity to learn from each other
  • Puts focus on execution over ideation or fundraising
  • Showcases deep knowledge of your business

Why founders - especially women – may not be talking about revenue:

  • Belief that talking about money is tacky
  • Don’t want to brag
  • Embarrassed by lack of revenue
  • Focused on non-revenue aspects of the business

Those are hypotheses. What I know for sure is that men are talking about their revenue and experienced women founders are too. There’s no reason not to!

I’ve started to ask more women founders, what’s your revenue? (with an explanation of why I’m asking.)

How many more unicorns could we create if we normalized the conversation around revenue, friendly competition, and growing high-value businesses among women?

3. Help on the homefront.

Did you know working women, especially mothers, are still doing the bulk of household management? Women spend 4 hrs/day on unpaid work while men spend 2.5 hrs/day.

Put another way – that’s 546 fewer hours per year to start and grow their unicorn.

This “second shift” takes time and mental energy, and outsourcing this work is expensive. (Salary.com estimated it would take $178,201 to outsource a stay-at-home parent’s work.)

Imagine what we could unlock with affordable, trusted options for:  

  • Onsite daycare
  • Last minute child care
  • Child transport help (carpool, kid pick up and drop off for school, sports, activities)
  • Meal prep or food delivery
  • Personal assistants
  • House cleaning
  • Home maintenance

SHOUTOUT to MyPanda helping to solve this exact problem. Thank you, Tamara Lucas!

More convenient and affordable caretaker and home management options would help women — and men — start more billion dollar companies!

4. Nail the “upside” perspective.

If you’ve known me for a bit, you’ve probably seen me share or talk about this research:

The Real Reason Female Founders Get Less Funding

What I love is that with preparation and understanding, you can overcome downside questions and turn them to your advantage!

You can raise 14x more money – regardless of gender – if you answer downside questions with upside answers.

It’s a fantastic sales and leadership skill to see and explain things in a simple, positive, big picture way.

I immediately notice when someone explains their business confidently and concisely in an easy to understand way. Or when they have clear, forward-looking responses to typical “downside” questions from investors.

Listen carefully for great sound bites from others and practice your own!

Want to go even deeper? Mark your cal for July 13 for a fun workshop with Women + Tech where we practice upside/downside scenarios in all areas of life. (Men welcome! It’s a universal topic.)

5. Focus on the impact.

I had an interesting conversation with an extremely talented, ambitious woman who had already been successful in corporate America, a high growth startup, and her first entrepreneurial venture.

I asked her about her goals and she said she’d love to start and grow a company of 100 employees.  

Why not bigger, I asked.

She said she was worried about the responsibility: “I wouldn’t want so many people’s livelihoods dependent on me.”

We talked about the potential to help thousands instead of hundreds by creating meaningful work and good paying jobs. And just by asking the question, she started to rethink her goal from “no more than one hundred” to “why not thousands?”

Does she have to create a unicorn to make a meaningful contribution to the world? Of course not! She’s already touched hundreds if not thousands of lives with her work.

But if she’s going to start a 100 person business, why not make it a unicorn? ;)

March 25, 2022
Mar
18
1
min

To the loyal readers who know that Friday (FriDaily, if you will) is our normal publishing day, thanks for checking in.

✨The O’Daily is on O’Vacation. ✨

Action-packed startup content will be in back in your inbox next week!

Need vacation inspiration? Here’s Tom and Donna:

March 18, 2022
Mar
11
3
min

13 Must-Read Books From CEOs and Innovators

It’s Women’s History Month and The O’Daily is all in. We’re building on last week’s career wisdom with 13 fantastic book recommendations from women leaders. Check out what the best CEOs, investors, innovators, and global leaders are reading and why.

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It’s Women’s History Month and The O’Daily is all in. We’re building on last week’s career wisdom with 13 fantastic book recommendations from women leaders. Check out what the best CEOs, investors, innovators, and global leaders are reading and why.

13 Amazing Books To Grow Your Self and Career

1. Radical Acceptance

By Tara Brach

So much of the startup experience for me has been managing my emotions, energy.... existence, really. Getting (and staying) over the sense that I'm not good enough, in all of the many ways that fear shows up, is one of the biggest unlocks I've found as a founder.

- Angela Ferrante, CEO of Laudable

2. Atomic Habits

By James Clear

This book changed the way I thought about setting goals. Instead of simply setting a goal, I now set habits that will help me achieve that goal. I encourage friends and family to write down a description of the person they want to be a year from now and then write down that person's habits. What time do they wake up? What's their morning routine? Then, slowly start to adopt those habits and watch your life transform.

- Shante Frazier, CEO of WellCapped

(Kathryn: +100. Atomic Habits is one of the goal-domination strategies here.)

3. Vanishing Half

By Britt Bennett

A favorite since I started reading more during the pandemic. It's a great story about different perceptions and perspectives of race and identity.

- Eileen Lee, Co-founder of The Lola

4. Traction: Get a Grip On Your Business

By Gino Wickman

Must read for any entrepreneur! Practical, tactical advice to building and leading a scaling, sustainable business.

- Karen Houghton, CEO of Infinite Giving

5. Cassandra Speaks

By Elizabeth Lesser

This book made me realize that so much of how society and business is shaped is deeply rooted in history, biology, and more. Sometimes systems need to be rocked. Lesser’s message is "when women are the storytellers, the human story changes."

- Sara Saxner-Coughlin, Head of Platform at Overline

6. How To Think Like Leonardo da Vinci

By Michael Gelb

Fantastic book on the creative and learning process.

- Amelia Schaffner, Director of Emory Center for Entrepreneurship & Innovation

7. Half The Sky

By Nicholas D. Kristof and Sheryl WuDunn

Inspiring stories about women’s rights across the globe.

- Elizabeth Feidler, Principal at Noro-Moseley

8. Uncharted: How To Navigate the Future

By Margaret Heffernan

She’s also a TedTalk speaker and it’s funny as all get out!

- Jacqui Chew, CMO at Liquid

9. Daring Greatly

By Brene Brown

The most real assessment of the human condition and what it means to be living your best life.

- Angela Fusaro, CEO of Physician360

10. Measure What Matters

By John Doerr

This is by far the best book I have ever read on strategic planning and should be on the shelves of anyone who leads a team.

- Sarah Saadatjoo, Global Head of Quality & Customer Insights at Wix

11. You are a Badass

By Jen Sincero

Loved the message of empowerment!

- Allyson Eman, CEO of Venture Atlanta

12. Emergent Strategy

By Adrienne Maree Brown

Brown comes at change leadership with so much humanity.

- Blanca Catalina Garcia, CEO of BCG Innovation

13. Referral of a Lifetime: Never Make a Cold Call Again

By Tim Templeton

An easy read on how to leverage and grow your network.

- Lauren Kane, CEO of VC Worthy Business

Did you update your reading list?!? Same. Such a good mix of business, life, growth, celebration, and story.

Thank you to these amazing women for taking the time to share what transforms and inspires them.

What’s the book that’s been most impactful on your life?

March 11, 2022
Mar
4
2
min

Your Career Advice Roundtable

To celebrate Women’s History Month, The O’Daily is tapping into the collective wisdom and badassery of women leaders in the Atlanta startup ecosystem and asking: What’s the best career advice you’ve received?

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To celebrate Women’s History Month, The O’Daily is tapping into the collective wisdom and badassery of women leaders in the Atlanta startup ecosystem and asking:

What’s the best career advice you’ve received?

1. Build Mutually Rewarding Relationships

“Seek support from the networks you have at every opportunity and build relationships that can be mutually rewarding— you always have meaningful perspective to share up and down the organization ladder!”

-Susan Nethero, Co-Chair of Golden Seeds Atlanta + CEO Emerita of Intimacy

2. Stay Open

“Always be open to opportunities that don’t fit into your specific line of work. It’s amazing the connections you can make when you are open and not too rigid in life and work.”

- Amelia Schaffner, Founding Director of Emory Goizueta Center for Entrepreneurship & Innovation

3. No Regrets

“Make choices now based on how you may feel about them in 20 years. It will help you live a life without regrets.”

- Karen Houghton, CEO of Infinite Giving

4. Always Ask

“Don’t be afraid to ask. The worst someone can do is say no.”

- Jennifer Singh, Co-founder of Understory

5. Do the Internal Work

“Great leadership starts from within. You have to do the work to authentically stand in your power.”

- Blanca Catalina Garcia, CEO of BCG Innovation

6. Be Genuinely Helpful

“When you're meeting new people, ask how you can best help them in reaching their goals. Without expecting something in return.”

- Aly Merritt, Managing Director of Atlanta Tech Village

7. Focus on Experiences and Skills

“The first decade or so of your career should be spent collecting experiences and tools for your toolbox. Your first job isn't your last, so don't put pressure on yourself to have the perfect job, performance, or work environment. Your career is a story comprised of many chapters.”

- Sara Saxner-Coughlin, Head of Platform at Overline

8. Do What You Love

“Make your passion your vocation.”

- Jacqui Chew, CMO at Liquid + Licensee of TedxAtlanta

Best of all was the tongue-in-cheek advice from Amy Love, Director at Boomtown Accelerators:

“Be careful who you get career advice from.”

What other great career advice have you gotten? Bonus points if it’s from a woman who is making history!

March 4, 2022
Feb
25
3
min

4 Essential Skills To Scale Your Startup

You’ve found yourself on a startup rocketship ride! Woohoo! Whether you’re the founder CEO or early employee, if you’re fortunate enough to be part of a fast growing company, there’s amazing opportunity ahead. But there’s also doubt, uncertainty, and constant chaos. You’ve never done this before. How do you continue to add value and be the leader or employee your company needs as it continually evolves?

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3…2…1…Blastoff

You’ve found yourself on a startup rocketship ride! Woohoo!

Whether you’re the founder CEO or early employee, if you’re fortunate enough to be part of a fast growing company, there’s amazing opportunity ahead.

But there’s also doubt, uncertainty, and constant chaos. You’ve never done this before. How do you continue to add value and be the leader or employee your company needs as it continually evolves?

4 Essential Skills For Scaling Your Startup

1. Give Away Your Legos

Give Away Your Legos and Other Commandments For Scaling Startups is one of the best articles on the mental game of scaling.

Giving Your Legos = handing off your current responsibilities so you can take on new challenges.

Sometimes that means trusting a junior person to take over (and supporting them as they make mistakes and learn!) Sometimes it is bringing in someone who is more experienced and qualified than you.

Both scenarios take trust, low ego, and a willingness to put company over self.

At Rigor, “Legos” became a safe code word to check-in with each other:

“Is it time for me to give up my Legos?

“Am I holding on to my Legos too much?”

Talking about “Legos” openly and frequently, including in a team setting, enables people to prepare and be comfortable with the process.

2. Learn Faster Than Your Startup Is Growing

Kyle Porter, CEO of Salesloft, shared this advice at Salesloft in the Studio (43:00) and David Cummings’ also recounted it.

How do you do this?

3. Keep Having Fun

It’s easy to get bogged down with problems, Imposter Syndrome, or non-stop stress.

How do you keep perspective?

  • Stay connected to your team.
  • Be grateful for how far you’ve come.
  • Celebrate the wins.
  • Love on your customers.
  • Embrace the messy learnings.
  • Enjoy the opportunity.
  • Focus on effort, process, and growth.

Want specifics? Have fun in <1 minute per day:

  • Share one thing you’re grateful for in your daily standup
  • Tell a funny story from the early days
  • Tell a funny story from right meow
  • Make fun of yourself
  • Keep a gratitude journal
  • Ask for someone’s “favorite part of the day” or “favorite company memory” at a team meeting
  • Hire someone funny (upfront investment, infinite payback)

4. Stay Healthy

Maintaining your physical and mental health is key for the long haul. How do you stay with the company over many years? Don’t burn out!

You also have to be in a good place personally to be a good leader. Staying positive, maintaining composure, and making thoughtful decisions require a strong foundation.

This means taking care of your body, mind, soul, and relationships.

Figure out what your personal anchors are and stick to those consistently.

I know CEOs who:

…all while running a company.

Do they do all of these at once? Nope. Do they pick the most important ones and protect them in their schedule? Absolutely.

And if a CEO can do it, so can everyone!

Being part of a startup journey over many years is an incredible experience. You meet fantastic people, no day is the same, and you learn even more than you realize!

What have you noticed about the people that grow with the company, including the founders? Any suggestions from personal experience?

February 25, 2022
Feb
18
2
min

4 Resources Every Atlanta-preneur Needs To Know

The Atlanta tech scene is booming. With thousands of startups, 10+ unicorns, and more funding than ever before, it’s a great time to be an entrepreneur in Atlanta. Entrepreneurs are scrappy, always learning, and keep an eye on budget. That’s why I pulled together some great *FREE* resources for the Atlanta-preneurs out there.

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The Atlanta tech scene is booming. With thousands of startups, 10+ unicorns, and more funding than ever before, it’s a great time to be an entrepreneur in Atlanta.

Entrepreneurs are scrappy, always learning, and keep an eye on budget. That’s why I pulled together some great *FREE* resources for the Atlanta-preneurs out there.

What’s an entrepreneur’s favorite price?
Free.99

With no further jokes (ever), here’s 4 fantastic free resources for entrepreneurs in Atlanta.

4 Resources Every Atlanta-preneur Needs To Know

1. Atlanta Ecosystem Guide

By Startup Atlanta

A digital guide to learn about Atlanta-based:

  • Accelerators & programs
  • Funding sources
  • Investors
  • Publications
  • Events
  • Workspaces

This is the go-to resource for if you’re wondering what is “out there” or looking for a directory of options.

2. Startup Summer School

By Atlanta Tech Village

A 9-week course to learn how to launch a startup. Topics include:

  • Customer discovery
  • Creating an MVP
  • Sales 101
  • Marketing 101
  • How to pitch
  • Legal 101
  • Funding

Each class is taught by an industry expert with many years of startup experience. It’s a fantastic primer and overview.

The Atlanta Tech Village has other great programs and events too. All open to the public at low or no cost.

3. Atlanta’s Dealroom

By Invest Atlanta

A database of Atlanta’s tech ecosystem with a focus on specific companies.

  • Who raised
  • How much
  • New companies started
  • Hot industries
  • Exits
  • Investors

…with powerful search, data visualizations, and filtering.

4. Women In The Workplace

By WEI Atlanta

A platform with learning content, recorded roundtables, and resource lists for areas like:

  • Economic mobility
  • Mental health
  • Entrepreneurship
  • Families and childcare
  • Capital investment

Focused on women but open to all!

Your Atlanta-based Recommendations!

With Atlanta’s dynamic tech scene, it’s helpful to have great options and resources for Atlanta-based entrepreneurs.

But wait. There’s more!

Next up: *FREE* resources for all entrepreneurs, homegrown in Atlanta.

Think:

Please shoot me a note if you have one in mind!

February 18, 2022
Feb
11
5
min

6 Tips To Supercharge Your Customer Success Hiring Plan

You’ve moved beyond the super early stages of your Customer Success team. You’re planning for the future. The company is growing quickly with aggressive sales targets this year. How do you plan your hiring for Customer Success?

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What’s Your Customer Success Hiring Strategy?

You’ve moved beyond the super early stages of your Customer Success team. You’re planning for the future. The company is growing quickly with aggressive sales targets this year.

How do you plan your hiring for Customer Success?

Sometimes Customer Success means “Customer Success Managers (CSMs)” but for many startups, it includes a range of roles: onboarding/implementation, technical support, professional services, and account managers (aka CSMs).

It’s a complex equation with nuanced variables. What’s the right number of people to hire and when do you bring them on?

Here are 6 factors to consider when planning your hiring and growth strategy for Customer Success.

6 Keys to Planning Your Customer Success Hiring

1. Understand the sales pipeline.

When deals get to the demo stage, how many are likely to close? Once you have a proposal sent to a customer, what % of those convert to new business?

The goal is to understand when new customers are (most likely) coming on board and what the impact will be to Customer Success.

Ways to track this:

  • CRM dashboard
  • Regular sync with Head of Sales
  • List of what will likely close in 2-3 months
  • Whatever is easiest for you and Sales

Make sure you have key information like:

  • # of users
  • dollar amount of the deal
  • total number of new customers expected
  • professional services quoted/complexity of implementation
  • whatever metrics impact Customer Success workload

**BONUS** Keep an eye on the sales hiring.

Hiring sales reps directly impacts hitting sales targets. If there’s a big lift or lag in sales hiring, expect to see that downstream in a few months with customer count and Customer Success hiring.

2. Know your Customer-Success-to-Customers ratio.

How many customers or how much renewal revenue can one team member handle? If you have implementation separated from technical support, what are the ballpark ratios for each role?

Example:

An implementation specialist has 20-30 dedicated accounts they’re onboarding at a time, while a support team of 3 can handle tickets from 300 accounts.

A sales rep quota is 6 accounts per quarter so 1 implementation specialist per 4 sales reps is about right.

For support, add one support rep per 100 customers. If you have 15 sales reps each adding 6 customers per quarter, hire a new support person per quarter. This will be a moving target as the sales team grows.

Start with a guess - ahem - I mean, scientific hypothesis based on your unique business and customer. Adjust over time as you learn more.

Use the Customer-Success-to-Customer ratio plus the sales hiring, targets, and pipeline to estimate your team growth needs.

3. Always. Be. Recruiting.

Have you filled your open roles? Amazing! Keep having conversations with great candidates.

Be transparent that you’re not hiring now so you set expectations and build long term trust. Emphasize that you’re growing quickly, hiring will ramp again soon, and their resume looked great so you wanted to talk to them asap!

Things change pretty fast at a startup. You never know when you’ll need 10 people yesterday so keep the pipeline full.

4. When in doubt, underhire.

I’m not saying only have one person when you need 12. And definitely DO NOT scrimp or wait to hire Customer Success. (Saastr says so, too.) But if you’re not sure if you need 8 or 10, hold at 8.

When your team is a tad small, you can:

  • pay bonuses for above and beyond effort or results
  • hire contractors or virtual assistants to lighten the load
  • let customers know there’s longer lead time for onboarding

If you hire to the max and sales numbers come up short, you are in layoff territory which sucks personally and for team morale. It’s way better to be stretched because of growth!

5. Think about efficiency and automation.

Building a great customer experience and Customer Success team is not just about the people. Continually evaluate repetitive or manual tasks. What could be automated? Should this be self-serve within the tool? Do we need to update our internal tools or documentation?

Examples:

Would customers buy more if they could upgrade within the app instead of going through an account manager?

Could Calendly save 30 minutes per day scheduling client meetings?

What about a Zapier Zap to push usage info to CRM so we can proactively reach out to at-risk accounts?

Keep a running list of ideas to improve your team’s output and efficiency, quantifying the time spent and revenue implications of improvements.

Then spend time thinking through or discussing the budget, time, and impact tradeoffs of different solutions. Some common approaches are:

  • buy a tool
  • internal or external engineering help
  • people power (full time or contract)
  • de-prioritize for now

Over time, your Customer-Success-to-Customer ratios should improve as you gain more efficiency and automation in your processes.

6. Contractors, Assistants, and Interns, Oh My!

If you have seasonal busyness or you need help today but aren’t sure of the long term picture, can you go with a more flexible option than a full-time hire?

Examples:

Your team is writing help articles and blogs → hire a part-time copywriter.

Making custom training slide decks for each client → engage a contractor or design freelancer.

Booking travel to client sites takes up several hours per week → outsource to a virtual assistant.

Updating metrics manually on a spreadsheet → Interns to the rescue. (Who will promptly figure out how to automate because they are smart like that! 🤯 )

I love this idea from Levels where “part of onboarding is finding a part of one's job and delegating it to a VA.”

Scaling a Customer Success team is both art and science. You’re looking at your company, team, customers, business economics, and trajectory, while juggling the day-to-day, and watching the chess board and pieces change constantly. There’s no perfect formula. It’s a fun process of tweaking and learning as you go.

What lessons or insights have been helpful as you’ve planned hiring and growth for Customer Success?

February 11, 2022
Feb
4
4
min

So You've Been Acquired? 6 Things To Do Next!

Acquisitions and mergers create amazing opportunities for all involved. They also bring a lot of change, uncertainty, and compromise. If you have an acquisition now, soon, or one day, here are 6 strategies to maximize the opportunity ahead.

Read More

This awesome Linkedin post from Laura Horton triggered a trip down memory lane. Pardot early days → growing like crazy → being acquired by ExactTarget → being acquired by Salesforce 10 months later.

We were fortunate to be acquired by two great companies, and Adam Blitzer, Pardot COO, was a tremendous leader throughout the experience. It was a wild ride with tons of learning along the way.

Acquisitions and mergers create amazing opportunities for all involved. They also bring a lot of change, uncertainty, and compromise.

If you have an acquisition now, soon, or one day, here are 6 strategies to maximize the opportunity ahead.

6 Things To Maximize Success After Acquisition

1. Make the most of the resources and expertise.

Don’t fight the wave! Lean into the opportunities afforded by a big company.

There’s more resources: people to help, budget for hiring or special initiatives, business infrastructure, global reach, potential to scale quickly.

And more expertise: financial gurus, product geniuses, business veterans, industry thought leaders.

It’s easy to say, “Our way has been working. Leave us alone.” But then you miss out on the advantages of the acquisition!

Adam Blitzer embraced and articulated this approach within Pardot and it created more openness and collaboration. It felt better and drove better results.

2. Meet as many people as possible.

Use your time as the “new kid” to connect with anyone and everyone. People are eager to learn what you do and understand your company and product.

Dave Duke shared this advice during the ExactTarget acquisition. He was right and I’ve shared it many times since.

Even at the largest companies, relationships are key. Build those relationships early and often. Go for quantity to start and meet people at all levels, in all departments.

To share about yourself:

  • Practice a clear, concise explanation of your role, team, product, company.
  • Keep it high level unless someone really, really digs in. Most people at the acquiring company don’t know more than the press release. It’s been hush hush until the public announcement.
  • Know your metrics (e.g. 100 customers, 50 people on the team, CSAT of 8.5). Numbers are the universal love language of companies big and small.

To build rapport:

  • Ask good questions.
  • Learn about people’s experience or background. No one doesn’t like talking about themselves 😉
  • Make a genuine connection. Find something you have in common, no matter how small.
  • Be helpful through intros, resources, or information.

Don’t be shy about reaching out to people more senior than you, especially one level up. I was hesitant to “bother” certain folks and missed out on building key relationships. A lesson I learned so you don’t have to!

3. Learn the culture.

Figure out as quickly as you can:

  • how things get done
  • who has influence
  • what people care about
  • how the org chart works, who reports to who
  • unwritten rules
  • email, calendar and meeting norms

Observe, ask questions, and compare notes with others. Meeting lots of people will help with this.

4. Find a trusted friend or mentor at the new company.

Who is well-respected and a top performer? Who is awesome at getting shit done despite big company pace and politics? Who do you want to learn from? Who has been there a long time and knows everyone? Who can give you the backstory when something seems odd?

Find these people! Hitch your wagon to them. Meet with them regularly. Learn everything you can.

5. Support people’s journeys.

Some people will love and thrive in the new environment. Others will get frustrated and want to get back to startup life.

Each of those things is okay. Yes, we always want to retain top talent but the most important thing is that people are happy in their careers, wherever that may be. It’s also playing the long game since you may work with them again one day.

Adam Blitzer would jokingly say, “If it stinks, don’t stay. I’ll help you find something else. I’ll also leave if it stinks.” (He stayed 8 years. 😀)

Giving people freedom and support instead of hollow claims of “nothing will change” was powerful. Those that moved on left on great terms and many Pardot alums stay in touch or work together today.

6. Don’t glorify the “good ole days.”

Yes, there was autonomy, camaraderie, ping pong tournaments, and hoodies.

But there was also constant worry over the competitor with 10x more funding, an infinite product backlog, and only one marketing person.

If the company had grown organically, things would have changed anyway. Bigger teams, more rules, slower pace, and more structure come with scale. Also, good things like new roles, better benefits, more office locations, and more stability. It’s the nature of growth.

Have you been through an acquisition? What advice or learnings do you have?

February 4, 2022
Jan
28
2
min

Your Customer Success Starter Pack

You’ve brought on your paying first customers. Woohoo! You’re a dream team of one: sales rep, implementation specialist, and technical support combined. Things are going great. So great, in fact, it’s time to make “Customer Success” an official thing. Where do you begin??

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It’s Time for Customer Success

You’ve brought on your paying first customers. Woohoo! You’re a dream team of one: sales rep, implementation specialist, and technical support combined. Things are going great. So great, in fact, it’s time to make “Customer Success” an official thing.  

Where do you begin??

Here are 4 great resources to help you start your Customer Success department with confidence.

4 Essential Customer Success Resources

1. Your First Customer Success Hire (article)

This article from Atlanta Ventures (written by yours truly 😉) covers:

  • Who to hire
  • What they’ll be doing
  • Where to post the role
  • How to interview them
  • Why Customer Success is so important!

2. The Customer Support Handbook (book)

Why this book is great:

  • Simple, short, practical
  • Recommended by the best support leader I know – Vincent Migliore. He is phenomenal at building technical support teams and making customers happy.
  • Required reading for many years on the award-winning Customer Success team at Pardot!

3. Customer Service 101 Training Deck (slides)

Hundreds of Customer Success hires at Pardot, Salesforce, Rigor, and beyond have been trained from variations of this deck. It’s fun, practical, and specific.

Feel free to copy and make it your own!

It covers:

  • Understanding customers
  • Key components of a great customer interaction
  • What if they’re upset?!?!
  • Customer service writing
  • BONUS: intro section to clarify your company values and customer goals

4. Customer Success Conversations with Francis Cordon (podcast)

This podcast is a perfect overview for someone who likes to understand the big picture before diving into details.

Francis Cordon is a Customer Success visionary whose philosophy and tactics apply to all companies, big and small. (He’s been wildly successful at both.)

Learn why Francis advocates for:

  • Pre-sales as post-sales; post-sales as pre-sales
  • Showing objective ROI to your customer’s boss’s boss
  • Customer Win Slides
  • Customer Success as a competitive advantage - now and as you scale!

Any other recommendations for founders who are ramping up their Customer Success function? What else should be included in this Customer Success Starter Pack??

January 28, 2022
Jan
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4 Stages To Expect After Joining a Startup

In this undefined world, how do you know if you’re on track? What’s a normal ramp time at a startup and how long does it feel “overwhelming” before it becomes “hectic-but-manageable”? If you’re the manager of a rockstar new hire, how can you support them and set their expectations? Here are the 4 stages I’ve seen many teammates go through or have even experienced myself on the startup journey!

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You’ve been hired by a startup!

You get a job offer from an awesome, early stage company. You’re pumped to get in there, learn a bunch, and make an impact.

The company has been clear – it’s a little chaotic right now. But that’s also why they need you so desperately! There’s no job description, performance metrics, or 90 day plan. It’s a “get in and figure it out” scenario.

Or maybe there’s some general guidance but no training, systems, or documentation. Information on customers or the product? It’s passed down from generation to generation, ahem, person to person, via Slack messages or meetings.

In this undefined world, how do you know if you’re on track? What’s a normal ramp time at a startup and how long does it feel “overwhelming” before it becomes “hectic-but-manageable”?

If you’re the manager of a rockstar new hire, how can you support them and set their expectations?

Here are the 4 stages I’ve seen many teammates go through or have even experienced myself on the startup journey!

4 Stages To Expect After Joining a Startup

STAGE 1: What is my job? What does this company do?

📅 Month 0-3

You were hired to do customer success but what exactly does that mean? There’s 500 things that need attention! As you talk to different people around the company, they offer differing advice or priorities. New caveats and resources are shared daily. “How will I ever learn it all,” you say.

Never fear. IT’S TOTALLY NORMAL! It’s not a reflection on you or the company. Onboarding at even the most organized startups feels chaotic. Lean into the learning and enjoy the new relationships and knowledge!

#ManagerTip

Set expectations that it’s normal for things to feel hard or confusing at first. They will get more clear over time! Top performers are always eager to make an impact. Point out wins or things they are doing well to emphasize that. If there’s any behavior isn’t aligned with company values, correct it kindly and immediately.

STAGE 2: How do I do my job?

📅 Month 3-6

You’ve figured out the elevator pitch and maybe had a small win or two. You’ve listened, learned, and assimilated info for 3 months. And you finally feel like you know what your job is! Yay! Time to start focusing on the priorities and honing your skills in those areas.

#ManagerTip

Now is a good time to revisit early expectations on performance or priorities. Your new hire will still be asking a lot of questions but they should be “new” rather than “repeat” ones. If they’re struggling with the same things over and over, review their learning and documentation strategies.

STAGE 3: How do I do my job really well?

📅 Month 6-12

You’re starting to get an effective playbook in place, official or unofficial. You’re getting good feedback from customers or teammates. You look back and say, “Wow, I can’t believe how far I’ve come since 6 months ago! It feels like a lifetime.” You’re in a groove and it feels so good. 💃🏻

#ManagerTip

Evaluate the first six months. If you’re not really excited about this person, give specific feedback on how to improve. They’re over the early learning hump and should be contributing. If they’re crushing it, think about what’s next for them. What will keep them engaged? How can they add even more value?

STAGE 4: How can I grow?

📅 Month 12-24

You feel pretty confident in your current skills and want to expand further. Whether it’s training new hires, taking on special projects, testing new strategies, or moving into a new role, you’re ready for the next challenge.

Now is when you’re SO GLAD you joined a startup! The early uncertainty was worth it. Fast company growth means lots of personal and professional opportunity. Make the most of the rocket ship. 🚀

#ManagerTip

Have conversations about areas of interest and growth. Brainstorm ways someone could spread their wings. Are they interested in managing? They could mentor or train new hires. Do they want to try a new role? Have them do special projects with a different team to explore the work and potential fit.

Joining a startup is tremendously fun and rewarding. Knowing what to expect can be helpful as you jump in the deep end and learn to swim at the same time. Be kind to yourself, stay positive, and embrace the opportunity before you!

Do these stages resonate with you? What other stages have you experienced when joining startups?

January 21, 2022
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